![]() “I have a love/hate relationship with it.” A year or so later, a Simpsons episode did a spoof called Bonk It, which was pretty cool.īuddy Rubino, voice of Bop It! since 2008 Years later I met Simpsons creator Matt Groening and told him about it. We obviously couldn’t get clearance for that so in the final product it became a scream like you’d just hammered your finger. I used Homer Simpson’s “D’oh!” line for when the player messed up. ![]() When I did the original pitch, I sped up my voice and put in silly sound effects. It launched two years later, cost $5 more and outsold the original by 50%. The company asked: “What else can we do?” They suggested making it smaller but I wanted to make it bigger, so I showed them ideas for Bop It! Extreme. Then, in the second year, it did even better. “There’s something here.”īop It! launched in 1997 and was a reasonable success, but I was told it would probably die out in three years. I took it to Milton Bradley, before they were bought over by Hasbro, and pitched it to Bill Dohrmann, an industry legend, the guy who discovered Twister and the Nerf ball. ![]() ![]() It was fun to do and funny to watch people do it. Then I made a recording of myself saying “bop it, twist it, pull it” – all things you could do to the prototype.
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